Understand

Do you really know what your customers want? If you don’t, your marketing efforts may end up missing the mark.

Position

“Do you position your solutions based on product characteristics? Let’s try starting from the mindset of your customers for a change.”

Living Stone Challenge - Align your sales and marketing teams

Align your sales & marketing efforts

“Do sales & marketing play well together at your company? If they do, you may be in the minority.”

Engage your customers

“Are you finding it tough to hang on to your customers? Customer retention is emerging as one of the biggest challenges for B2B marketers.”

Monitor the ROI of
your marketing efforts

“How do you know your campaigns are delivering results? And how do you demonstrate the value of those results to your senior execs? As a B2B marketer, you know that measuring marketing ROI is critical.”

MAKE YOUR MARK WITH LIVING STONE

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