Value proposition redefinition
We embarked on a process to redefine Relu’s value proposition, ensuring clear and impactful messaging for its target audience.
Targeted communication
We crafted elevator pitches tailored to specific demographics, highlighting the transformative impact of Relu’s technology and its potential to revolutionize dental care.
The targeted communication needs to be reflected on their website. Without the timing or budget for a complete sitemap or content overhaul, we opted for a pop-up that primes and guides the visitor directly to their specific needs.
Advertisement that was designed & written by Living Stone for a quarterly dental publication, DDS magazine.
Content strategy
We developed a comprehensive content strategy with a content calendar. This included the creation of informative content explaining the use of AI in dentistry, along with spotlighting the tangible benefits of Relu’s software through published clinical papers.
Social media management
Recognizing the power of community building and engagement, we managed Relu’s social media publishing, fostering interaction and brand awareness.
