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Strategy & Planning

How to build a digital marketing plan that works

By 6th September 2018No Comments

If you’re a B2B marketer, just about everything you do now falls under the umbrella of ‘digital marketing’.  Your marketing strategies have evolved into digital marketing strategies, which in turn guide your digital marketing plan. And in today’s world, you’ve got to have a great inbound strategy to reach your prospects – and you’d better be optimized for mobile, because that’s where and how your targets are searching.