Even with new technologies, new platforms and new apps launching at warp speed, email marketing is still one of the most successful and cost-effective tools for healthcare marketers.
While it might not be as glamorous as Instagram, Facebook or even Snapchat, email retains a higher level of trust and authority, compared to social media. And it’s the preferred medium for healthcare professionals, who would rather receive information by email than via an in-person visit or a phone call.
