What is Inbound Marketing?

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
In contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found.

inbound marketing methodology Hubspot
You don’t want just anyone coming to your site. You want people who are most likely to become leads, and, ultimately, happy customers. How do you get them? You attract more of the right customers with relevant content at the right time – when they’re looking for it.
Once you’ve attracted website visitors, the next step is to convert those visitors into leads. You do this by opening up a conversation in whatever way works best for them – with messages, forms, or meetings. Once you’re in touch, you answer questions and provide relevant content that is interesting and valuable to each of your personas – and continues the conversation.
You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively do this? The sales tools available at this stage to make sure you’re closing the right leads at the right time, faster and easier.
The inbound way is all about providing a remarkable experience for your customers. Plus, they have much higher expectations of your business and how they’re treated than ever before. So, it’s even more important to engage with, delight, and make your customers successful. If you do, they will buy more, stay with you longer, refer their friends, and be happy to tell the world they love you.

How can you create a knockout B2B brand in the inbound marketing age?

Branding in the inbound marketing age means branding on the internet – and the internet moves pretty fast. Brands can be built up in an instant, and destroyed just as quickly. Companies need to be more active, more vigilant, and more knowledgeable than ever to achieve maximum return on the investment it takes to establish a knockout brand.
Contact us and we’ll discuss how we can help you build a knockout B2B brand, and all the ways that it will help you to:

  • Generate valuable leads
  • Connect with your customers
  • Generate more sales
  • Establish a solid reputation

The integration between the database and communications offers significant advantages as well. “The database is one of the things I really love about HubSpot,” says Michaela. “Because it is integrated, every time you send something out, the distribution is a lot easier, as is the monitoring.

Everything is in one place, it only takes two clicks if I want to make a report on how everything went – interactions, engagement, who clicked on what – I can easily export a detailed report and share it with the sales team.”


More leads, more suitable profiles for the job and a remarkable growth. Thanks to Living Stone we now get valuable return on our efforts

Gerrit DenayerInnovations, Solutions & Marketing manager at Business & Decision Belgium

HubSpot Certified Partner


Living Stone is a leading Belgian HubSpot Partner. Our team is certified to help companies with:

  •  Inbound marketing (attract visitors, convert leads, and close customers)
  •  Lead generation
  •  Marketing automation
  •  Lead nurturing
  •  CRM
  •  SEO / SEA
  •  Email marketing
  •  Analytics
  •  Webdesign

HubSpot is such a powerful tool and with Living Stone, the value is we know they have the expertise. We have questions, they have answers, they make recommendations as they know things we don’t yet. We are never on our own, we can always rely on their support.

Alain SegersSenior Director Marketing and Deployment EMEA, Cerus

Ready to build a strong, compelling brand for your organization?