Generate more leads &
boost your sales

with inbound marketing

2.1x

more visitors per month within one year

2.5x

more leads per month within one year

70%

of customers saw an increase in lead to customer conversion rate

Generate more leads & boost your sales
with inbound marketing

Does your business need a cost-effective way to attract more leads? Well, if you haven’t already got an inbound marketing strategy in place, you need to strongly consider implementing one. Inbound marketing is a highly-effective, customer-centric approach to lead generation, which will revolutionise your sales and marketing activities.

  • Inbound marketing can generate leads to a company (of all sizes) in a much cheaper manner than outbound marketing.
  • Higher ROI: The ROI of inbound marketing is higher than that of outbound marketing
  • Creating quality content will help to enhance your brand online and bring you out as a thought leader in your industry.
  • Inbound marketing strategies such as email marketing and content creation will help you nurture the leads to move them further down the sales funnel.
  • It allows for the building of long-term relationships.
Living Stone B2B marketing agency

The Beginners Guide to
Generating Inbound Leads

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Inbound methodology

The Proven Methodology for Growing Your Business

Inbound marketing is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. How do you do that? You attract prospects and customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic advisor and expert.

There’s a whole host of elements that go into creating a successful inbound strategy, including content creation (blogging), SEO, SEA,  email marketing, social promotion and automated workflows, which all help to generate and nurture leads.

Whether your company is big or small, inbound is 10x more effective for increasing:

  • Lead Generation
  • Website Traffic
  • (Employer) Branding
  • Sales
  • Customer Loyalty
HubSpot is such a powerful, performant tool and with Living Stone, the value is we know they have the expertise.

Alain Segers | Senior Director Marketing and Deployment EMEA – Cerus

Why Living Stone

With Livingstone, your inbound marketing program starts and ends with a strong foundation of these essential steps :

We create your Inbound Marketing Strategy

We assess your current state and assets and create a custom inbound marketing strategy to achieve your goals.

We create your Inbound Marketing essentials

We develop your buyer persons, original content, and build or improve your website. We set-up all the tools you need to put your strategy into action.

We implement tactics to attract, convert, close, and delight

By creating content designed to address the problems and needs of your ideal customers, we attract qualified prospects and build trust and credibility for your business.

We measure, report and improve

We provide you with the insights you need to make informed decisions and advance your marketing campaigns.

The integration between the database and communications offers significant advantages as well. “The database is one of the things I really love about HubSpot,” says Michaela. “Because it is integrated, every time you send something out, the distribution is a lot easier, as is the monitoring.

Everything is in one place, it only takes two clicks if I want to make a report on how everything went – interactions, engagement, who clicked on what – I can easily export a detailed report and share it with the sales team.”

Cerus - Hubspot case

Inbound marketing with Hubspot

Inbound Marketing Softwares, like HubSpot, are all-in-one solutions that provide you all of the tools you need to do Inbound Marketing. Living Stone is a Hubspot Gold partner and has all the expertise ‘in house’.

Living Stone B2B marketing agency

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