Generating valuable leads is one of the most important challenges for marketers. It’s not enough to attract visitors to your channels, you must also provide content offers that engage consumers and make it worth visitors’ time to fill out contact forms.
Not only do marketers have to come up with exciting content, B2B consumers must get the push they need to take meaningful action for marketers to meet business goals.
SEO / SEA
To say SEO has changed a lot over the years would be an understatement. Many marketers aren’t sure what’s outdated, what’s important, and what will actually move the needle. Thanks to the Living Stone SEO approach, you don’t have to waste a single moment on things that no longer matter.
Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through such channels as blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for attention from potential customers. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
There’s a huge spectrum of tactics and assets (websites, blogging, newsletters, landing pages, etc.) that fall under the umbrella of digital marketing. Living Stone can provide a clear picture of how each asset or tactic will support your goals.
Social media marketing
Grow brand awareness, build relationships and generate website traffic. Our social media marketing services will help you increase your followers, adding people from your target markets.
Living Stone will help you increase engagement (likes, comments, etc.) on your social media posts and help you to connect with your target audience. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can set up retargeting ads to stay in front of recent website visitors.
Marketing automation – HubSpot
Marketing automation is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way. Marketing automation can be a fantastic tool to help a company with many leads nurture those leads across multiple channels (not just email), then prioritize the right leads for sales to engage.
By using HubSpot, the buyer gets a simpler, more consultative sales process, and the seller gets a more efficient (cheaper, quicker) sales process that results in more qualified customers.
Follow-up by SONAR
Is your company active on several digital channels, but you’re not sure how well or how badly you’re performing online? Is the reporting you see on your online activity needlessly complex? Does it lack any link with your KPIs? With SONAR, Living Stone can offer you real-time insight into the effectiveness of your digital marketing and how it contributes to realizing your ambitions, without any extra complexity.
Download our checklists & whitepapers
- Download: How to optimize your marketing automation
- Download: 30 tips & tricks for lead generation
- Download: Growth marketing : 6 tips & tricks
- Download: Inbound marketing checklist
- Download: 5 tips for more Facebook likes
- Download: 7 ways to optimize SEO
- Download: Facebook live whitepaper
- Download: 5 tips & tricks for using Facebook in B2B