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HealthcareStrategy & Planning

Should you switch to account-based marketing?

By 4th February 2019September 2nd, 2020No Comments

If your organization sells enterprise level solutions, you’re likely familiar with the concept of ABM, or account-based marketing. ABM represents the most targeted approach possible: marketing directly to a single company or organization. Under an ABM strategy, you identify the key companies that you wish to do business with, and develop a marketing approach that’s customized for each one of them.