Discover the gaps in your social media strategy
At Living Stone, we begin the social media audit process with a strategic workshop, bringing together your team and our experts.
We start with the bigger picture, and review your goals and objectives across sales, marketing, public relations, community relations, and so on. What are the goals you want to achieve with your social media campaigns? Then we analyze your social media approach across three pillars: Persona – who you’re connecting with online and where; Content – how your content is working; and Strategic Goals – how your social media activities align with and support your goals.
The next step is to compare your goals against your current social media reality. This analysis highlights the strategic gaps in your social media activities, and helps us pinpoint where and how your approach can be optimized.