The global economy is at a pivotal point. The way companies have been conducting their business the past few decades is changing.
They need to rethink their business models, their logistics, their production methods, their HR policies, their societal impact, their ecological footprint. Hence, they need to reshape their branding, their positioning and their corporate story.
If a tree falls in the forest, and there’s nobody there to hear it – does it make a sound? It’s the same for your organization’s sustainability practices.
If you’re not actively promoting your sustainability initiatives, you’re missing a key opportunity to strengthen your company’s reputation and perception in the public eye, as well as your corporate valuation.
We research your corporate brand value, the value of your brand names, the identification of your employees with your brand and the perception in the market about your service quality.
We identify perception gaps where they exist, and advise on how to fix them.
Lots of companies are making sustainability claims these days. Many are genuinely trying to become better corporate citizens, others are engaging in “greenwashing” – promoting an initiative that looks and sounds like it’s sustainable, but in reality is not.
So how can you ensure that you’re steering clear of greenwashing, and telling your sustainability story in a credible, compelling way that will earn trust for your company?
Branding in the inbound marketing age means branding on the internet – and the internet moves pretty fast. Brands can be built up in an instant, and destroyed just as quickly.
Companies need to be more active, more vigilant, and more knowledgeable than ever to achieve maximum return on the investment it takes to establish a knockout brand.
Living Stone is not just another marketing agency. We are set on making a difference, and on helping our customers make a difference.
To reinforce this commitment we strive to achieve the VOKA charter for sustainable development, which is based on the United Nation’s Sustainable Development Goals.
This charter not only reflects our commitment to sustainable development, it also comes with a tailor-made action plan to continuously improve our performance in the fields of people, planet, profit, peace and partnerships. Each year, a team of independent experts evaluate the action’s we’ve taken to make sure we continue to improve.
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