ORSI Academy brings together the worlds of surgery, academic research and high-tech companies, providing surgeons with training and expertise on today’s most advanced surgical techniques. The old visual identity didn’t reflect its leadership position in the surgical world, or the high-tech aspects of the technology that attracts surgeons to ORSI for specialized training.
To prepare for the development a new visual identity for ORSI Academy, Living Stone conducted interviews with senior ORSI executives and surgeons, and collected results from an online questionnaire.
After an analysis of the findings on ORSI’s mission, goals and reputation, Living Stone crafted a visual representation that fits with ORSI’s stature in the world of surgery, and the organization’s development plans.
The new brand ID includes everything ORSI needs to go boldly into the future: a logo, website mock-up, corporate colors, templates for business cards, flyers, compliments cards, email signatures, banners, notepads, folders, Word documents and PowerPoint decks and more.
The Style Guide prepared by Living Stone for ORSI includes all the specifications required to safeguard the consistency of the new identity, in all formats in which it appears.