Strategy & planning

Now, more than ever, you need to know the marketing fundamentals to grow your business. Developing successful marketing plans and strategies has never been more challenging: there is an incredible and increasing selection of interactive devices, platforms and channels that potential customers can choose, from smartphones and tablets to social networks and search engines. Whatever your objectives, Living Stone can help you achieve all of your marketing goals.

Marketing audit

How is your company perceived in the marketplace? Do you attract the right customers? Do they know who you are and what your company stands for? Is your message clearly understood? By communicating in an efficient and targeted way, you can strengthen your image and increase the success of your company.

The B2B marketing specialists at Living Stone can analyze your current approach, and make recommendations to ensure that your marketing strategy is aligned with your goals.

Voice of Customer sessions

We research your corporate brand value, the value of your brand names, the identification of your employees with your brand and the perception in the market about your service quality. We identify perception gaps where they exist, and advise on how to fix them.

The results of our voice of customer sessions and quantitative polls give you an accurate view on how to implement changes and improve the performance of your organization. We make sure that companies can start communicating messages founded on facts, and ensure that the values of their organizations align with those sought by key stakeholders.

Marketing strategy & planning

The success of your business depends on your marketing plan. Establishing a marketing plan keeps your business goals organized and focused, saving valuable time and money. From start to finish, Living Stone can support you in laying the groundwork to successfully reach your organization’s marketing goals.


Is your company active on several digital channels, but you’re not sure how well or how badly you’re performing online? Is the reporting you see on your online activity needlessly complex? Does it lack any link with your KPIs? With SONAR, Living Stone can provide real-time insight into the effectiveness of your digital marketing and how it contributes to realizing your ambitions, without any extra complexity.

Download our strategy & planning checklists & whitepapers

Download our reference ebook

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