Living Stone blog 3

 

 

All Posts

Strengthen your brand through rock-solid branding and positioning

In today's dynamic world, it’s essential for companies to not only build a strong brand, but also maintain a clear positioning in the market. Our innovative approach and deep expertise have helped many companies in healthcare, engineering and IT transform and strengthen their market position. Below we explore three success stories that illustrate the power of effective branding and positioning. 

 

WATT the Health: visual identity for a new office hub 

We created a visual identity for the new office hub WATT the Health, which is located in the heart of Ghent. The identity had to inform and convince companies in HealthTech, MedTech and SportsTech to consider joining this new community concept. The logo existed, but we had free rein in terms of color and typography. The result: an expressive color palette with a matching tech-inspired font. As icing on the cake, we showcased the complete visual identity on a comprehensive landing page. 

Read the case to learn more: WATT The Health 

 

Traxial: a new identity & website 

For Traxial, an ambitious innovator transforming the e-mobility sector with axial flux technology, we created a completely new identity and website. The ultramodern result evokes speed, power and dynamism but is at the same time confident and recognizable. We also further developed a fully responsive website with digital native engineers in mind. The site immerses you in a visually appealing and user-friendly world that shows that Traxial is a driving force in the e-mobility sector. 

Read the case to learn more: Traxial 

 

Emaze: new corporate identity   

Emaze provides expertise and solutions for organizations in the areas of energy management and monitoring, focusing on the evolution of energy technology and sustainability. We created a new corporate identity, to sharpen and strengthen the positioning of emaze, and its sub brands. The new identity includes a new wordmark, redesign of the image logo, redesign of the website, development of new content, and creation of an image library, to enable consistency in image style. The result: a dynamic new look and feel for emaze, exemplifying trust, transparency and innovation  

Read the case to learn more: Emaze

 

 

Living Stone as a partner for your branding and positioning 

These cases illustrate how crucial a strong brand identity and clear market positioning are to a company's success. At Living Stone, we understand these challenges and offer customized solutions to overcome them. Our expertise and proven approach demonstrate that we can not only strengthen your brand, but also improve your position in the marketplace. 

Are you ready to take your brand to the next level? Contact us today and find out how we can work together to shape and successfully position a unique brand story. 


Are you ready to take your brand to the next level? Contact us today and find out how we can work together to shape and successfully position a unique brand story. 

Contact Anne-Mie Vansteelant
anne-mie.vansteelant@livingstone.eu
+32 (0)55 59 10 07.

Anne-Mie Vansteelant
Anne-Mie Vansteelant
COO | Managing Partner at Living Stone

Related Posts

Strengthen your brand through rock-solid branding and positioning

In today's dynamic world, it’s essential for companies to not only build a strong brand, but also maintain a clear positioning in the market. Our innovative approach and deep expertise have helped many companies in healthcare, engineering and IT transform and strengthen their market position. Below we explore three success stories that illustrate the power of effective branding and positioning.

World rare diseases day

As a B2B marketing agency that focuses on healthcare marketing alongside engineering and IT, we put a lot of effort into content marketing. Strong storytelling and credible content creation are two powerful tools to inform and engage patients, doctors or other stakeholders.

Should you add an influencer to your B2B marketing mix?

Do you need an influencer to promote your B2B product or service? If you’re thinking of celebrity influencers like Lewis Hamilton or one of the Kardashians, the answer is probably no. But if you’re thinking of an influential person in your industry, or a top subject-matter expert, it’s something to consider, as it can add value and new dimensions to your marketing programs.